KFC Holding Malaysia Essay

KFC began with Colonel Harland Sanders who discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders, founder of KFC. He reached celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70’s, that special recipe reached Malaysia. KFC Holdings (Malaysia) Bhd is a branded chicken retail chain operator. KFC Holding Malaysia continues to serve finger lickin’ good, succulent pieces of chicken. The flavourful blends of 11 herbs and spices give KFC’s delicious aroma. With the chicken’s natural juices sealed-in, leaving a special mouth watering taste that cannot be replaced. KFC prides itself as a fast-food restaurant that give customers great tasting chicken with a selection of home-styled side dishes and desserts to make a wholesome, complete and satisfying meal. KFC chain of restaurants in Malaysia, Singapore and Brunei, KFCH operates the home-grown Rasamas chain of restaurants, the Ayamas kiosks, and the Kedai Ayamas chain of convenience stores. We are also active in poultry production and processing and a variety of ancillary business. KFC Holding operates chain of restaurants in Malaysia, Singapore and Brunei (532 restaurants) and the new Rasamas chain of restaurants in Malaysia (about 37 outlets).The Group also owns approximately 27 Kedai Ayamas and 4 Ayamas Depots, making us the nation’s first branded chicken and chicken-based retail chain. The company also is a part of QSR Brands Bhd (QSR Brand) where is a leading, fully-integrated quick-service restaurant enterprise and the local franchisee and operator of the KFC and Pizza Hut restaurants.QSR Brands is in turn a subsidiary of Kulim (Malaysia) Berhad, a conglomerate focusing mainly on palm oil operations, oleochemicals, biodiesel production and quick service restaurants and also is engaged in the business of poultry processing, restaurant and property holding. After a successful restructuring exercise, KFC Holding has emerged as a strong player in the Malaysian corporate world with a high reputation for excellent products, efficient friendly service and financial strength. Indeed, KFC Holding is the only KFC restaurant operator in the world whose Western Quick Service Restaurant market share is greater than that of McDonald’s.