Value Chain Analysis The Computer Industry Essay

Value Chain Analysis Introduction The Computer industry has been on a never ending expansion and growth owing to its technological advances and varied innovation experienced ever since its incorporation. The industry despite of being extremely profitable is also having an extensively competitive market. Despite of the large industry size and the emerging new entrants Dell has been able to sustain its market position with fair growth ever since its incorporation in 1984. Michael Dell had a modest start for Dell in 1984 and today the company has expanded globally into a large billion dollar worth organization. Dell sells personal computers, servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, MP3 players and also electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce, particularly its direct-sales model and its build-to-order or configure to order approach to manufacturi ng—delivering individual PCs configured to customer specifications With globalization there has been a significant rise in the digital economy. We see that there are new concepts which has emerged, such as electronic business (e-Business) or electronic commerce (e-Commerce), which is the electronic alternative to the traditional way of doing business or trade. E-commerce has led to the emergence of an extremely competitive economy thatShow MoreRelatedDells Value Chain1517 Words   |  7 PagesThe value chain was a concept initially proposed by McKinsey and later developed and made public by Harvard strategy guru Michael Porter. 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