Visual Literacy in Business Essay Example | Topics and Well Written Essays - 250 words - 11

Visual Literacy in Business - Essay ExampleWhen putting together a communication piece through the use of visuals, there ar important steps to follow. The first step is organizing the data to present. There are two fundamental possibilities in the organization of data, and they are charts and tables. Neither of these possibilities is better than the other(a) though each has its specific purposes and strengths. The most crucial point to consider before commencing the execute of designing is the principal(prenominal) point of the presentation. The second step is play up the data. When designing the charts, it is important to recall that the human brain intuitively recognizes the differences in size, shape, color, orientation, and hue and attach particular meanings to them (Apkon, 2013). The visual properties are known as pre-attentive variables since the process of perceiving them is immediate and automatic and does not need the involvement of conscious thought. The designer shoul d use this knowledge for the purpose of intentionally highlighting the most important information.The ordinal and last step is showing the data. It is important to display only the content that is meaningful and leave the items that are extraneous. It is not advisable to decorate the data since it whitethorn hinder and distract the audience from perceiving what is irrelevant and what is important (Apkon, 2013). Failure to follow these steps will lead to distracting the audience who will not understand the main point of presenting the visual communication